A bolder consumer experience. | SloanLED

STORIES

A bolder consumer experience.

MediaMarkt Tech Village Rotterdam

What We Did

  • Partnered with SIZO Group to illuminate new signs and retrofit existing ones for MediaMarkt, Europe’s largest retailer for consumer electronics, at their Rotterdam location
  • Provided a complete solution with VL4 and PosterBOX families, SloanLED BrightLINE, ColorLINE, and Quantum power supplies, creating a vibrant shopping experience

SloanLED provided fantastic end-to-end service, delivering technical drawings, layouts, calculations, and products to complete this MediaMarkt transformation. Each SloanLED product works to highlight a different part of the store, creating not only functional illumination but also a visual experience, branding the building’s interior and exterior to catch the eye of both customers and passers-by.

~ Patrick Witkamp, Operations Manager, SIZO Group

Task

MediaMarkt, a popular technology store chain in Europe, wanted to revamp its customer experience and rebrand to MediaMarkt Tech Village, creating the need for updated signage and accent lighting, inside and out.

Solution

• 152 PosterBOX 3 modules for a 40 × 3.6 m (131.2 × 11.8 ft) outdoor lightbox
• 4,320 VL4 Red and 11,200 VL4 White modules for indoor and outdoor channel letter sets of various sizes, including a 10 m (32.8 ft) outdoor sign, wrapping around a vertical corner of the building
• 40.8 m (136 ft) of ColorLINE Red to line the escalators
• SloanLED BrightLINE for narrow boxes and nearly 50 m (164.25 ft) of PosterBOX ID for indoor lightboxes
• 100 SloanLED red wall washers for the large, street-facing, glass wall

Results

A stunning and cohesive visual experience for consumers as they visit vendors within the new MediaMarkt Tech Village Rotterdam.